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Pimenta Comunicação was created on May 1985, with the main purpose of working with the journalists from Economy & Business editor`s departments, especially those involved on the Computer Sciences and Telecommunications fields. Its presence on the IT industry still remains very strong while, in addition, it already starts to project itself also into different segments, such as the power industry, industry in general, consumer and retail markets, and corporate events.
 
In these last 23 years, countless company releases and corporate communication works were successfully done, both for our regular clients and for occasional clients as well, both national and international. Mainly private companies figure in our portfolio of developed projects, but also public companies, government agencies and professional class entities are showed there, as well.
 
Among our clients and the companies, enterprises and agencies we serve we can find names like Acer, Advantech, ANC - American National Can, Conectiva, GSM Association, Harris Corporation, Hitachi Data Systems, Iomega Corporation, Landesk Software, LogicaCMG, Ministério das Relações Exteriores (Brazilian Ministry of Foreign Affairs), Ministério do Trabalho (Brazilian Ministry of Labor), Pepsi Cola and Trend Micro.

Among PIMENTA`s several accomplishments, it is worth to point out the following:
  • national press coverage for the `Evento Líderes Empresariais` (`Business Leaders Event`), promoted by Gazeta Mercantil newspaper;
  • divulgation of the `I Congresso Brasileiro do Direito de Informática` (`Ist Brazilian Congress of Computer Sciences Law`);
  • inauguration of the `Museu Brasileiro de Escultura` (`Brazilian Sculpture Museum`);
    divulgation of the `I Seminário Internacional de Tecnologia` (`Ist International Technology Seminar`) promoted by the Ministério das Relações Exteriores (Brazilian Ministry of Foreign Affairs);
  • divulgation of the `I Seminário Internacional Relações do Trabalho` (`Ist International Labor Relations Seminar`), promoted by the Ministério do Trabalho (Brazilian Ministry of Labor);
  • inauguration of Pepsi Cola, Harris Corporation and ANC- American National Can industrial units;
  • divulgation of the 1999, 2000 e 2001 editions of Expocomm, a telecommunications expo show and congress;
  • organization of press conferences with Brazilian and Latin American press people for divulgation of GSM mobile telephone standard, from year 1998 through 2003, in the cities of São Paulo, Brasília and Rio de Janeiro;
  • organization of the meetings agenda with Brazilian Government, industry operators and manufacturers in Brazil, and academic and diplomatic community representatives, for the several different groups of GSMA`s executive officers that have visited Brazil;
  • organization of events such as closed seminars, dinners and business meetings between GSMA board of directors and the main executive officers from the cellular telephone industry operators and players, ambassadors, etc;
  • organization of the road-show for journalists and assistants to the federal deputies participating into the Sciences and Technology Commission about the cellular telephone technology trends, in São Paulo, Rio de Janeiro and Brasília;
  • design and development of the editorial project and the publishing edition of the `Revista do Linux` (`Linux Magazine`), a magazine with a 30 thousand issues monthly circulation distributed at the main newsstands across the country.

The Differentials

  • A deep knowledge of the markets in which we work and the journalists and media vehicles related to them in the whole country;
  • Service agility and dynamism, which secures the results expected;
  • Respect and compliance to ethical principles, which translates into credibility;
  • Own clipping service, which allows fast assessment and evaluation of the news published;
  • Business relationships based upon confidence;
  • Negotiation flexibility.

The Professional Team

Pimenta congregates into its working staff a team of six graduated journalists, with professional experience in the economy, business, computer science and telecommunications areas, who have worked in some really big editorships for publications such as Gazeta Mercantil, Exame and Veja, besides having collaborated with other well known and prestigious news media vehicles in the editorial market. Two PR professionals, having works that have won awards from the ABRP - Associação Brasileira de Relações Públicas (Brazilian Association of Public Relations) and several trainees in the communications area complete its working staff, which also counts with people fluent both in the English and Spanish languages.
 
Pimenta has as a business policy to invest in the formation and development of professionally specialized personnel, and for this reason maintains a team of trainees who are selected twice a year and accompanied and oriented by a group of fellow colleagues graduated in social communication.
 
Professionals who have in the past initiated their journalist careers at Pimenta Comunicação are today working for big editorships or for big business corporations. Structured in the form of functional couples servicing given account groups, Pimenta Comunicação also counts with an editorial directorship and secretaryship, a clipping department, and other support areas. To comply with the various and different needs of both its regular and occasional clients, concerning divulgation, events, publications and promotional and institutional materials, Pimenta keeps a diversified list of suppliers and service providers, including free-lancer journalists, in addition to working into close cooperation and partnerships with other companies.
 
The Services
Strategic Communication Planning
Based on the assessment of the company`s needs and on the survey and collection of information about it made at different levels and with different publics, which enables to create a corporate communication policy as well as projects directed towards specific communication needs.

Press Relations

  • preparation of press releases and suggestion of agenda guide lines;
    setting of personal appointments with the editors of newspapers, magazines and web news sites;
  • organization of press meetings via Web or video-conference;
  • organization of press conferences;
  • consulting and advising services within the press room of business shows, expo fairs and events;
  • introduction of foreign international companies and entities to Brazilian journalists and to Brazilian market;
  • introduction of specialized expert professionals to Brazilian market;
  • organization of foreign journalists visits to Brazil;
  • organization of both domestic and international travels of Brazilian journalists;
  • invitation call for the press to attend industrial units inauguration events;

Spokespersons training and formation (Media Training);

Corporate publications editing into printed or digital media;

Organization of corporate events.

Regina Pimenta

Regina Pimenta, the journalist responsible for the company, has a 32-year journalism career. Graduated in Journalism by Escola de Comunicações e Artes from the USP ­ Universidade de São Paulo and registered at the Journalists Professional Union under number 5070.
 
Before opening her own communications enterprise, she had worked for Veja, Exame, Expansão, and RNT magazines, and Gazeta Mercantil and O Globo newspapers. And she has also collaborated with several specialized publications, such as, Meio & Mensagem; Máquinas e Metais; Química & Derivados, and the annual editions of Melhores & Maiores, Brasil em Exame and Balanço Anual.
 
She has also organized the press coverage for the `Comício pelas Diretas Já` (`The Rally for Direct Elections Now`), a huge public demonstration that has brought together an excess of one million people in São Paulo. The journalist was awarded the `Editora Abril Award for Business Journalism` for her work `Distribution: A Priority Within The Enterprises`, and has also won, in a collaboration partnership with journalist Lia Ribeiro Dias, the `Serpro Journalism Award` for the RNT Magazine with the theme `Services Automation: we came late, lucky us`.

Success Stories
GSM Association ­ - Several different task works were performed since 1998, which involved the development of a strategic planning for the approach of the Brazilian market, with the purpose of showing the advantages of the GSM cellular telephone technology standard at a time when nobody even spoke about a standard for cellular telephone technology, and for a market at that time fully dominated by TDMA/CDMA operators and players. In this process, Pimenta has done not only a job of creating an image, implementing and deploying a new concept and opinion making with the specialized journalists, but also has oriented GSMA about the authorities, politicians and opinion maker leaders to contact, and as a result of this effort the Brazilian Government has chosen the 1.8 GHz frequency band, the so called `Band C` for mobile telephony, claimed by GSMA, which resulted in the entry of GSM operators into the market, such as Tim, Oi and Telecom Americas.

Conectiva Linux ­- The case of Conectiva, a small size company that has introduced Linux operating system platform in the Brazilian market back in 1998, when not even journalists knew what it was all about, can be considered one of the Pimenta`s `specials`: the design and creation of a concept and the making or formation of opinions. In this specific case, we have disseminated the culture of Linux operating system as being an alternative to Windows, and for this we have created the whole corporate communication plan, with all the items required, such as the development of the company`s speech, the organization of events, editing and publishing of the Linux Magazine, and the positioning towards Microsoft`s reaction, which has always been very strongly against the entry of Linux and Conectiva. The outcome was an avalanche of press meetings and conferences, the obtainment of a huge amount of space in the press, online, radio and TV media, and the formation of an extremely friendly and sympathetic image for Conectiva, for Linux, and for free software.

Scopus Tecnologia and CPM ­ - A repositioning of the companies, which instead of being recognized just as manufacturers wanted to become known as full IT solution providers.